Performance Marketing Specialist (m/w/d)

You don’t just build campaigns – you optimize them until they perform.
You don’t wait for instructions – you test new approaches independently.
And when you find yourself doing the same task manually for the third time, you ask: “How can I automate this?”

If that sounds like you, you’ll fit right in.

easycosmetic is looking for a hands-on addition to our Performance Marketing team. This is not a coordination role – we’re looking for someone who works directly in the accounts, tests hypotheses, and delivers results.

Your Responsibilities

• Build and optimize campaigns
  You work directly in Google Ads and Meta Ads, create campaign structures, test audiences, and optimize for ROAS, CPA, and conversion rate.
• Manage external performance partners
  You oversee and optimize channels such as idealo, billiger.de, Criteo, and similar platforms. You analyze their performance, allocate budgets, and identify optimization potential.
• Analyze ad performance
  You evaluate which creatives perform best and provide data-driven feedback to the design team. You understand that Meta Andromeda requires a creative-first approach and act accordingly.
• Use and challenge AI systems
  You work with algorithmic recommendations (e.g., Smart Bidding, automated audiences), but you don’t follow them blindly. You assess what works and what doesn’t.
• Identify automation opportunities
  When a process is repetitive, you spot it and suggest improvements. Whether you build solutions yourself using tools like n8n or scripts, or collaborate with our internal AI team – you don’t tolerate inefficiencies.
• Keep performance in focus
  You know which metrics matter and track your results. Whether you build your own dashboards or define requirements for our BI team, you work in a data-driven way and derive actionable insights.
• Collaborate with other teams
  You work closely with Content, Social Media, and Email Marketing. For technical implementations, you have direct access to our AI, BI, and Software Development teams.

Your Profile

Professional Skills

• Several years of hands-on experience in performance marketing (ideally in e-commerce)
• Strong expertise in Google Ads and Meta Ads – you have built and optimized campaigns yourself
• Understanding of AI-driven advertising systems (Meta Andromeda, Smart Bidding, Advantage+)
• Confident handling of performance KPIs and data-driven optimization

Mindset

• Hands-on: You execute tasks yourself instead of delegating
• AI-savvy: You actively use AI tools and stay curious about new possibilities
• Automation-driven: When something becomes repetitive, you look for smarter solutions
• Critical thinker: You question algorithmic recommendations and don’t rely blindly on systems
• Proactive: You don’t wait for briefs – you bring your own ideas

Nice to Have

• Experience with price comparison platforms (idealo, billiger.de) and retargeting networks (Criteo)
• Experience with automation tools (n8n, Make, Zapier) – a plus, not a must
• Basic knowledge of scripting or API usage
• Experience in the beauty or cosmetics industry

What We Offer

• Existing Google and Meta accounts with active campaigns – you won’t start from scratch
• Freedom to test new approaches and implement your own ideas
• Internal execution teams (AI, BI, and Software Development) – your ideas won’t stay ideas
• A culture that sees AI as a tool, not a threat
• Short decision paths to management with a strong technical background – no need to justify automation

What to Expect

• Work-life balance
  Flexible start times and 28 vacation days, increasing with tenure, plus optional company pension plan
• Additional benefits
  €50 tax-free monthly benefit
• Workplace setup
  Height-adjustable desks, ergonomic chairs, and dual monitors at every workstation
• Team events
  Large summer party, team lunches, and regular team events
• Dog-friendly office
  Our four-legged colleagues are part of the team and help keep the atmosphere positive

What Makes This Role Different

We’re not looking for a “manager” who coordinates agencies or builds PowerPoint decks.
We’re looking for someone who opens Ads Manager in the morning, proposes an automation idea at noon, and knows by the evening which campaigns are performing – because they know the numbers.

If this sounds like you: apply now.

About easycosmetic
easycosmetic is one of the leading online shops for beauty products, targeting smart shoppers across DACH, the Netherlands, and Belgium. Our portfolio includes over 40,000 products from well-known beauty brands – from luxury to everyday essentials. Join a dynamic environment focused on innovation and modern ways of working.